SANDISK | TELLING LIFE’S STORIES FROM MEMORY
Hidden away in your camera and smartphone, memory cards go unnoticed. But they’re vital for capturing, documenting and sharing our lives. Memory cards are the new journal — how we tell our stories.
SanDisk asked for a simple online promotion for their memory cards. We gave them a movement. A rallying cry to capture, share and celebrate life’s great, everyday moments. Within a few months, it became their new global advertising campaign and brand tagline.
CAMPAIGN CASE STUDY
The hub of the campaign was the fully responsive site experience where we curated and celebrated incredible images across a range of meaningful themes. To get these stories, we optimized the existing relationship SanDisk had with its Extreme Team of professional photographers. We also partnered with influencers, such as bloggers from Matador (the largest independent travel network) and other third-party content providers, to develop stories that resonated with our millennial audience.