CAPITAL ONE | SOCIAL CAMPAIGNS
As one of Capital One’s social AORs, we were tasked with conceiving campaigns and content across multiple brands and sub-brands. From creating some of the first ads ever on Instagram to launching Capital One on Periscope, we’ve pushed them to create stories and content that get people to stop, watch and interact in ways that wouldn’t have before. Below are some examples of that work.
We were given one of the first opportunities to create a campaign for the Instagram carousel. We took advantage of the new functionality to tell a seamless story by having the images flow into one another.
Photographer: Randal Ford
Instagram created a short documentary about the creation of the new carousels featuring our team. The back of my head makes a cameo at 3:11.
SOCIAL VIDEO REEL
Here’s a glimpse of some of video content we created for the NCAA Playoff, Orange Bowl, Venture card, Boston Cares, SXSW Capital One House and much more.